Uber recently rebranded, and wanted to showcase the new look at a festival activation that embodies the future of the brand. We created a multi-level salon experience that transformed fans’ looks for Voodoo Fest in New Orleans.

To promote the space, we worked with legendary body painter Jordan Hanz to create a video that chronicles her journey, and how she transformed her career with a little inspiration and a lot of hard work. We created a custom look book that featured gender-neutral, futuristic aesthetics.  We outfitted each beauty station with a front-facing phone charger, so fans could capture a shareable time-lapse video of their transformation.